Question

 (a) Discuss the implications of price regulation adopted in terms of MC/AC pricing by a public monopoly on the consumer welfare

06 Jul 2022
Answer :
Word Count : 990

The average cost pricing rule is a standardized pricing strategy that regulators impose on certain businesses to limit what those companies are able to charge their consumers for its products or services to a price equal to the costs necessary to create the product or service. This implies that businesses will set the unit price of a product relatively close to the average cost needed to produce it. This rule usually applies to legal monopolies such as regulated public utilities.

This pricing method is often imposed on natural, or legal, monopolies. Certain industries (such as power plants) benefit from monopolization since large economies of scale can be achieved.

However, allowing monopolies to be unregulated can produce economically harmful effects, such as price-fixing. Since regulators usually allows the monopoly to charge a small price increase amount above of cost, average cost pricing looks to remedy this situation by allowing the monopoly to operate and earn a normal profit.

Average-cost pricing practices have been widely supported by empirical studies, and the pricing practice is adopted by a large number of small and large companies in most industries.

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