(a) Discuss the elements of promotion mix and their impact with suitable examples. 

(b) What do you understand by the term message design in the communication framework? Bring out its importance in strategy development/formulation

Absolutely, let's delve into the world of marketing communication and advertising!

### Elements of Promotion Mix and Their Impact

The promotion mix comprises several elements used by companies to communicate with and persuade target audiences. These elements include advertising, sales promotion, public relations, personal selling, and direct marketing.

1. Advertising: This element involves paid, non-personal communication through various media channels. For instance, a TV commercial promoting a new smartphone or a print ad showcasing a clothing line. Its impact lies in creating brand awareness and influencing consumer perceptions through repeated exposure.

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