Question

A company is planning to launch a range of multigrain biscuits for health conscious senior citizens category. Suggest a suitable brand name and the distribution strategy for the said product. Give reasons for your choice. 

22 Feb 2023
Answer :
Word Count : 550

For the multigrain biscuits targeting health-conscious senior citizens, a suitable brand name could be "VitalGrain." The name suggests the importance of whole grains in the product and the essential role it plays in maintaining vitality and overall health.

As for the distribution strategy, the company could focus on a mix of online and offline channels to reach its target audience effectively. Here are some specific steps that the company can take to implement its distribution strategy:

Partner with online marketplaces: The company can partner with online marketplaces like Amazon, Flipkart, and BigBasket to make its product available to a wide range of customers.

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