8 th P of Marketing Mix

Significance of the 5th P of Marketing Mix

Product:-

It’s important to note that product life cycles are getting shorter so the offerings of any given tourism business in two or three years time is increasingly likely to be different than those offered today. What this means for tourism businesses is that to continue to be viable, they need to allocate resources to product improvement and new product development. Market research is therefore of ongoing significance to all tourism businesses, both new and established, so that the needs and desires of the market can _______ ____ ___ __________ ______ _________ ______ _________ __________.
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