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In the context of Intellectual Property Rights (IPR), particularly relevant to Micro, Small and Medium Enterprises (MSMEs) and Start-ups, a "design" refers to the visual appearance or aesthetic aspect of an article. This does not include any technical or functional features but only the shape, configuration, pattern, ornamentation, or composition of lines or colors applied to an article, whether in two-dimensional or three-dimensional form or both. The legal definition of design, as per the Designs Act, 2000 in India, is limited to those aspects that appeal to the eye and can be reproduced by an industrial process. Design protection is a critical component of IPR for MSMEs and Start-ups because it enables them to secure exclusive rights over the visual identity of their products, thereby differentiating them in competitive markets. It encourages innovation in aesthetics and assists in branding, marketing, and consumer perception. A protected design becomes an intangible asset and can be licensed or sold to generate revenue. Features of a Design: 1. Aesthetic Value: The primary characteristic of a design is its aesthetic appeal. The design must be something that pleases the eye and is judged purely on visual criteria. It cannot include any technical or functional elements. For MSMEs and Start-ups involved in product manufacturing, packaging, or consumer goods, a visually appealing design often increases marketability. 2. Originality: A design must be original and not previously published in any country before the date of filing. It must be novel _________ _________ ___ ________ _____ _______ _____ ______ _______ ______ _______ __________.
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