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Behavioural Change Communication (BCC) is a strategic approach used to influence individuals and communities to adopt healthier behaviors through communication, education, and social interventions. It goes beyond merely providing information; BCC seeks to motivate people to understand the consequences of their behaviors and make informed choices that lead to positive health outcomes. The underlying principle of BCC is that knowledge alone is not sufficient to change behavior—people need motivation, social support, and enabling environments to adopt and sustain healthier practices. BCC utilizes a variety of tools and methods, including mass media campaigns, interpersonal communication, community engagement, advocacy, and participatory activities, to encourage desired health behaviors. It is often employed in public health programs targeting issues such as hygiene, nutrition, maternal and child health, HIV/AIDS prevention, immunization, ________ _________ ____ __________ ___ _________ _____ ____ ______ ______ _________.
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