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In the context of Media and Information Literacy (MIL), the concepts of audience, users, and producers represent three distinct yet interconnected roles individuals can assume in relation to media and information systems. Each of these roles encompasses specific characteristics, responsibilities, and capacities for engagement with media content and digital platforms. The term *audience* traditionally refers to passive recipients of media messages. In classical mass communication models, the audience is understood as a collective of individuals who consume content created by media producers through platforms such as television, radio, newspapers, or cinema. Audiences are often segmented based on demographics, _____ _________ _______ _____ ________ _________ ________ ________ ____ __________ ________.
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