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Social marketing in the context of management refers to the use of marketing principles and techniques to influence behavior for the benefit of individuals and society as a whole. Unlike traditional marketing, which focuses on promoting products or services for profit, social marketing aims to bring about positive social change by addressing issues such as public health, education, environmental conservation, _________ __________ _______ _________ _______ ________ ______ ________ ________ ___ __________.
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