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Social marketing is the application of commercial marketing principles and techniques to influence voluntary behavior of target audiences to improve personal and societal welfare. In the context of public nutrition, social marketing serves as a strategic tool to promote healthy dietary habits, increase awareness of nutritional issues, and drive behavior change to reduce the burden of malnutrition and diet-related diseases. The core aim of social marketing in public nutrition is to _____ __________ __________ _____ ____.
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