Word Count : 1007

---

Media and information literacy requires the ability to critically analyse media messages and understand how they shape public perceptions. An important example from advertising media in India is the portrayal of gender roles in television and digital advertisements, particularly those showing women mainly as homemakers and men as professionals or decision-makers. Advertising is a powerful cultural tool because it reaches millions of people daily and influences how society understands gender, class, and social roles. Studies of Indian advertisements show a consistent pattern of gender stereotyping. Research analysing Indian television advertisements between 2011 and 2020 found that men appeared as primary characters slightly more often than women and dominated voiceovers, while women were more frequently shown in domestic settings. In contrast, workplace settings in advertisements were overwhelmingly associated with men. Women were also commonly linked to household products and caregiving roles, while men were associated with finance, technology, and transport sectors. ([digitalcommons.pittstate.edu][1]) These portrayals send subtle but powerful messages about what roles men and women are “naturally” suited for in society. Another large-scale study of the most viewed advertisements in India found that even when women were visible in ads, they were often shown as responsible for childcare, cooking, and shopping. They __________ __________ ______ ________ ____ _______ ____ ____.
___ _____ ___ ________ ___ ______ _________ ______ _______.
_____ ________ _____ ________ ______ __________ ______.
______ ___ _________ __________ ________ ___ __________ _______ _____ _______.
__________ _____ _______ _____ ________ __________ ___ _____ _________ ___ _________.
_____ ____ __________ _____ _____ ___ ____ _____ ________ _____.
____ ____ ________ ________ ________ ________ __________ __________ ________ ________.
____ _____ _________ _________ ___ _____ __________.
______ ___ ______ __________ ____ ____ ___ ___ ______.
_______ ___ ____ __________ ____ ___.
______ ____ _________ _________ _____ _________ ______ ____ _____.
_______ ________ _____ _______ _____ _________.
_____ _____ _______ __________ ________ _______ ______.
______ ________ ________ ___ ________ _____ ________.
____ ____ ___ _____ ___ _________ ___ _______ __________ ____ ____.
____ _______ ______ ______ __________.
____ _______ _____ _____ _______.
________ ______ _________ _______ _________ ______ _______ _______ ____.
___ ______ ___ __________ ____ _____ __________ _________.
________ _________ _______ ______ _______.
__________ ___ ___ ______ ____.
________ ______ _______ ___ ________ __________ ________ _________ __________.
______ ____ ____ ________ ____ ______.
__________ _____ _______ ___ _________ _____.
_________ __________ __________ ______ ____ __________ ___ ___ ___ ________ _______.
_____ ____ ____ _________ ___ __________ _____ __________.
___ ____ _____ _____ _____.
________ __________ ________ _______ ________ _____ _______ _____ ___ _________.
__________ ___ _____ __________ ____ __________ ____ _______ ________ __________ ____.
__________ _____ ______ ____ ___ _________ ___ _______ __________ ______.
_________ __________ _______ ______ ___ ______ ____ ______ _______.
________ _______ ____ ________ ___ _____ _____ ____ ________ _________.
______ _________ ________ ______ __________.
___ ___ _____ ____ _______ _________ _______ _______ ___ _______ ________ _____.
________ _______ ______ _______ ________.
____ __________ ___ _____ _________ __________.
________ _________ _________ _________ _________ __________ _________ _________ __________ ______ ____ ___.
_____ ___ ___ ______ _____ ___ ________ _______ _______ _____ ______.
_______ ___ __________ _______ ____ _______.
______ ___ ___ _______ _________ ________ _____.
_______ ________ ____ ___ ___ _____ ______ ___ ________.
_______ ____ ______ _______ ________ _________ _______ __________.
________ _________ ____ __________ _________ ________ _______ ____.
_________ _______ ___ ______ _____ _________.
__________ _____ ___ ___ ____ ________ _________ _____ _________ _____ ___ __________.
________ __________ __________ ______ ______ __________ __________ ________ ________ _____ _____.
______ ____ _________ ______ ____ ________ _________ _________ ___ ________.
__________ _____ _________ _________ ________ _______ _______ ______.
_________ ________ __________ _____ _______ _________ __________ _______ ___ _______ ___.
__________ __________ ________ ___ ___ _____ _______ _____ ___ ______.
_____ ________ ____ __________ _________ _______ ________ ________.
______ __________ ________ _____ _______ ____ _______ _____ _______ ________ ______ _____.
________ ______ ____ _______ _______ ________.
_________ ________ _____ ________ _________ _______ ____ ______ ___ ________ __________.
_____ _____ __________ ________ __________ _______.
_______ ________ _______ ____ ________ ________ _________ ______ _________.
______ ________ ________ ________ _______ _______.
__________ _____ __________ ________ ________ ____ __________ _____ __________.
______ ______ ____ ____ _______ ____ ____ _______.
______ _______ _______ ______ ________ _________.
_______ ____ ____ ___ ___ ___ ______ __________.
__________ ______ ___ ________ _____ ________ _____ _________.
_______ __________ ________ ______ _______ ____ _________ __________ _________ ________ _____ ____.
____ ________ ____ _________ __________ ________ ___ ________ _______.
________ _________ ______ _____ ___ _______ _____ ________ _______ _____.
___ ___ ________ ______ ___ _____ _______ ____ __________.
__________ ____ _________ ______ ________ __________ ______ ____ __________.
____ _________ _________ ________ __________ ____ _______ ___ _________ ____.
________ _____ ____ _____ ________ ______.
_______ _______ __________ ____ ________ _____ _________ _________ _________.
____ _______ _______ ___ ___ ______ __________ ___ ______.
_______ ______ _____ _____ ______ _____ ________ ________ __________.
_________ ________ __________ __________ _________ _______ ___ ______ ______ ________.
________ ___ ________ _____ __________.
_______ _______ ______ ______ _____ _________ _____ _____.
_______ __________ ____ ______ ________ ___ _______ ____ _________ ____ ______.
_________ ____ _________ ________ _______ ____.
___ ______ _______ __________ ________ __________ _________ ________ ________.
_____ _________ _______ _________ ________ _________ ____ _____ _________ ________ _____ ____.
_____ ________ _____ ____ ______ ____ _____ ________ ___ ________ _________.
______ ___ __________ _____ ____ _________ ______ _______ _______.
__________ __________ _______ _____ ___ _______ ____ ________.
______ _______ _____ ___ _____ ______ _________.
_______ _________ ________ ____ ____ ___ ___ ________.
_____ _________ __________ __________ __________ ________ _______ ___ _________ ____ _______.
________ ________ ________ __________ _________ ________.
_____ ________ ______ _____ ____ _____ __________ ____.
______ _______ __________ _________ __________ ___ ________.
_____ ______ ___ ______ _______ ____ _______ __________ ________ _______ ________.
__________ __________ ___ ________ __________.
______ __________ _________ ________ ______ ___ ______ _______ _____ _________ ______ ________.
_________ ___ _______ ____ ________ _________ ___ __________ ______ __________.
______ _______ ___ ______ _____ __________.
__________ _________ __________ _________ _____ _____ _______.
___ _________ __________ __________ _________ ____ _________ ____ ________ ___ ____.
_____ ____ ________.
Get Full Answer on WhatsApp