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Omnichannel retail has transformed the traditional approach of supply chain management by requiring retailers to integrate physical stores, digital platforms, and multiple customer touchpoints into a unified system. Unlike traditional retail models, where supply chains were designed mainly for supplying products to stores, omnichannel retail demands flexibility, speed, and real-time coordination to fulfill customer orders from various channels. Therefore, the statement that “Omnichannel retail requires a fundamental shift in supply chain strategy” is valid because retailers must redesign their supply chain processes, inventory management, logistics networks, and technology systems to meet changing customer expectations. In traditional retail, inventory movement generally follows a linear path from suppliers to distribution centres and then to stores. However, in omnichannel retail, customers may purchase products online and collect them from stores, order online and request home delivery, or buy from a store while expecting digital support. This requires a supply chain strategy that treats inventory as a common resource available ___ ________ ____ ________ ______ _______ ____ _________ __________ ______ ___ _____.
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