Question

 

Monitor TV, newspapers, or social media for three advertisements that seem misleading, exaggerated, or deceptive. Compare them with advertising ethics and ASCI guidelines. Write a report analyzing how these ads violate ethical principles and suggest how they could be made more truthful.

18 Apr 2025
Answer :
Word Count : 585

In today’s media landscape, advertising plays a crucial role in shaping consumer behavior and perception. However, not all advertisements adhere to ethical standards, and many mislead, exaggerate, or deceive audiences. After monitoring TV, newspapers, and social media, three ads stood out for their questionable practices, which can be analyzed using advertising ethics and the guidelines provided by the Advertising Standards Council of India (ASCI).

The first example is an advertisement promoting a weight-loss supplement on social media. The ad shows before-and-after images of a woman who allegedly lost significant weight in a short period of time, accompanied by claims like “lose 10 kgs in 10 days” and “no exercise required.” This violates multiple ethical principles. Firstly, it ____ __________ ________ ____ ____ ____ _____ ___ ______.
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