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Interpersonal skill and communication skill are often used interchangeably, but in the context of personal selling and salesmanship, they hold distinct meanings. Communication skill refers to the ability to convey information effectively through verbal, non-verbal, and written channels. It focuses on clarity of expression, active listening, tone of voice, body language, and the ability to articulate ideas persuasively. A salesperson with strong communication skills can present product features, explain benefits, handle objections, and ____ ______ ______ ___ _________ _______ __________ _______ _________.
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