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Marginal analysis and cost-benefit analysis are essential tools in retail management for evaluating alternatives and guiding decision-making. Marginal analysis focuses on assessing the additional benefits and costs associated with a specific decision or change. In a retail context, this involves examining the incremental impact of actions such as increasing inventory, launching a promotional campaign, or adding a new product line. Retail managers use marginal analysis to determine whether the additional revenue generated by these actions outweighs the additional costs incurred. For example, if a store considers extending its operating hours, marginal analysis would compare the extra sales revenue generated ____ _________ ______ ______ __________.
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