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Marginal analysis and cost-benefit analysis are critical tools in retail management for evaluating alternatives and guiding decision-making processes. Marginal analysis focuses on assessing the incremental benefits and costs associated with a small change in a business activity. For instance, in retail, a store manager might consider increasing the number of staff during peak hours. Marginal analysis helps in determining whether the additional revenue generated by the extra staff outweighs the additional labor cost. By comparing marginal revenue with marginal _________ ________ _______ _______ _______ _______ _____.
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