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Modern digital journalism operates in an environment where audience attention is fragmented across websites, apps, and social media platforms. Tools such as Google Analytics, Facebook Insights, Instagram Insights, and other social listening platforms provide publicly available dashboards and reports that help newsrooms monitor how audiences interact with content. These tools transform raw user activity into measurable indicators such as page views, engagement rate, reading time, demographics, device type, and content sharing behaviour. Such metrics allow editors to shift from intuition-based decisions to evidence-based content strategies, which is central to data science and big data approaches in media. Google Analytics, particularly GA4, provides a unified view of user behaviour across devices and platforms. It can show demographics, interests, geographic location, and cross-device __________ __________ _______ _________ __________ _______ _____ ______ ______.
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