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Financial management is a crucial aspect of any business organization, focusing on the planning, organizing, directing, and controlling of financial activities to achieve the firm’s objectives. The primary objectives of financial management are to ensure the procurement of funds at the optimum cost, their efficient utilization, and ultimately to maximize the wealth of the shareholders. This involves balancing profitability, risk, and liquidity, thereby supporting the long-term sustainability and growth of the firm. Two commonly discussed objectives of financial management are ____ _______ _____ ___ ______ ________ ________.
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