Explain the features and principles of Target Costing.

Target costing is a pricing strategy and cost management tool used by businesses to determine and control the cost of a product during its design and production phases. This concept aims to ensure that a product can be produced at a competitive cost while maintaining profitability and meeting customer expectations. It is particularly important in industries where competition is intense, and profit margins are thin. Target costing is a proactive approach that focuses on cost control throughout the product's lifecycle, rather than merely responding to cost overruns or cost-related issues once the product is in production. The following sections explain the features and principles of target costing.

### Features of Target Costing

1. Cost Planning and Control: The primary feature of target costing is its emphasis on cost planning and control. Rather than allowing costs to accumulate during production and reacting to them afterward, target costing seeks to control costs from the beginning of the product's development. The process begins with setting a target cost, which is determined based on the target price and the desired profit margin.

2. Market-Driven Approach: Target costing is highly market-oriented. It starts by determining the market price of a product, which is based on what customers are willing to pay for it. This price is established considering factors such as customer expectations, competitor pricing, and industry standards. From this market price, the desired profit margin is subtracted to establish the target cost.

3. Cost Reduction Focus: A key feature of target costing is its focus on cost reduction. Once the ____ _________ ______ ________ _________ ______ _______ ______ ____ __________ _________ ____.
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