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Operational and strategic planning are two fundamental approaches that guide the activities and direction of an organization, differing in scope, time frame, and purpose. Strategic planning is concerned with defining the overall direction and long-term objectives of an enterprise. It focuses on setting goals that align with the mission and vision of the organization, often extending over three to five years or more. This type of planning considers the external environment, including competitors, market trends, economic conditions, ____ _________ ___ __________ ______ ____ ________ _____ _______ _________.
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