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Communication is a fundamental human activity through which information, ideas, emotions and meanings are shared between individuals or groups. In journalism and digital media, communication is essential because it connects media producers with audiences, helps shape public opinion and enables information flow in society. The communication process is not just about sending information; it is a systematic process involving several stages and elements that ensure a message is transmitted, received and understood correctly. The communication process can be understood through models such as the Shannon–Weaver model and the sender–message–channel–receiver model. These models explain communication as a structured flow of information from a source to a destination through a medium. According to communication theory, the process typically includes elements such as sender, message, encoding, channel, receiver, decoding, feedback and noise. ([Wikipedia][1]) The first element is the sender or source. The sender is the person or organization that initiates the communication by creating an idea or message. In journalism, the sender could be a reporter, editor or media _____ _____ _______ _________ ______ __________ _____ _______.
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