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Corporate Social Responsibility (CSR) has become a pivotal aspect of modern business strategy, directly influencing media practices and shaping corporate image. CSR refers to the voluntary initiatives taken by companies to operate ethically, contribute to social welfare, and minimize negative impacts on the environment and society. In the media context, CSR impacts the way businesses communicate with their stakeholders and the broader public, thereby affecting both content and perception. Media plays a dual role in CSR: as a channel for disseminating corporate initiatives and as a watchdog ensuring accountability. Businesses engaging in CSR often leverage media to highlight their initiatives in areas such __________ ___ __________ _________ _______.
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