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International business refers to all commercial transactions involving the exchange of goods, services, technology, capital, knowledge, and human resources across national boundaries. Globalisation has significantly expanded the scope and complexity of international business by integrating national economies through trade liberalisation, technological advancements, digital communication, and increased cross-border investment. Today, firms operate in multiple countries, serving global markets while adapting to local conditions. One of the key characteristics of international business is cross-border operations. Companies manufacture, source, market, and distribute products in different countries to gain access to resources, customers, and competitive advantages. Apple Inc., for example, designs its products in the United States, sources components from countries such as South Korea, Japan, and Taiwan, and assembles them _______ _______ __________ ______ ____.
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