Word Count : 241

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Encoding a message is an essential step in the communication process, where the sender translates thoughts, ideas, or information into a form that can be understood by the receiver. In the context of management functions and behavior in tourism, encoding involves selecting the right words, symbols, images, or gestures to effectively convey information to employees, tourists, stakeholders, or service providers. _________ ______ ___ _______ ______ ______ ________ ____ ______ _________.
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