Word Count : 494

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Radio, television, and press advertisements are important components of mass media communication, each with its unique features that distinguish them from one another in terms of reach, presentation style, audience engagement, and cost. Radio advertising relies entirely on audio elements such as voice, music, jingles, and sound effects to attract attention and convey the message. One of its distinguishing features is its ability to create a sense of intimacy with listeners, as it often uses conversational tones. Radio advertisements are highly localized _________ _______ _________ __________ __________ ______ __________.
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