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Technology-enabled communication has significantly transformed the retail management landscape, influencing how organizations interact with customers, suppliers, and employees. On the positive side, it has enhanced efficiency by enabling instant communication across multiple channels, such as email, instant messaging, social media, and video conferencing. Retail managers can coordinate with store teams, track inventory, and respond to customer inquiries promptly, improving operational efficiency and customer satisfaction. The integration of customer relationship management (CRM) systems allows retailers to collect, ___ ___ __________ _____ _________ _____ _______ ___ _______.
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