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Performance measurement in an organization is essential to ensure that objectives are met efficiently and effectively, particularly in the context of dairy management and entrepreneurship. In dairy enterprises, where production, processing, and marketing activities are interlinked, performance measurement helps monitor productivity, cost efficiency, product quality, and profitability. It provides managers with a clear understanding of how resources are utilized, identifies areas needing improvement, and guides strategic decision-making. Without systematic performance assessment, organizations risk inefficiency, wastage, and poor service delivery, which can ultimately affect competitiveness and sustainability in the dairy sector. One of the primary benefits of performance measurement is that it enhances accountability. Employees and management understand their roles, responsibilities, and expected outcomes, which encourages proactive efforts toward achieving targets. For dairy entrepreneurs, this ___ ___ ____ _____ ________.
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