Define the term consumer motive. Do the psychogenic motives have superiority over the physiological ones? Use examples to justify your answer.

Consumer motive refers to the internal drive or reason behind an individual’s decision to engage in a particular purchasing behavior. These motives are psychological factors that influence consumers to fulfill specific needs or desires through consumption. The understanding of consumer motives is crucial for marketers because it helps in crafting strategies that appeal to the emotional, psychological, and physiological needs of consumers. In general, consumer motives can be broadly categorized into two types: physiological motives and psychogenic motives.

Physiological motives are basic, intrinsic needs that stem from the human body's requirements for survival. These motives are linked to essential physical needs such as food, water, shelter, and sleep. They are rooted in biological urges that drive consumers to satisfy fundamental survival necessities. For example, a person purchasing a bottle of water or food to quench hunger ______ ____ ________ ___ _______ _______ ______ __________ __________.
________ ___ _________ _____ ____ _____ _____ _________ ______ ______ _____ _____.
______ __________ ____ ________ _________ ____ _____ __________ __________ __________.
_______ ______ _____ ____ _________ _______.
______ _______ ____ ___ ______.
______ _________ _________ ___ _______ _______ ____ __________ ___ __________ ____.
__________ ____ _____ _________ _______ _______ ____.
____ __________ _________ ________ _______ ____ __________ ______ ____ ____ _________ ______.
_________ ________ ______ ________ ____.
__________ _______ _________ ___ _________ _________ ___.
_____ _________ _________ ________ __________ ______ ________ _________ _______ _____ ___.
__________ __________ ___ _________ ________.
________ _________ ____ ________ _________ _________ ____ ____ ______ _______ ____ _______.
______ _____ ____ _________ ____ ____ ________ ______ ___ ________ _____ ____.
____ _________ _________ _____ ________ ______ _____ ____ _________ ___.
___ ____ __________ _________ _____ ________ ____ ____ ________ ______ ____.
______ _____ ________ ________ _______.
_____ _____ _________ _________ ________.
______ ______ _______ ________ ___ _____ ______ _______ ______ __________.
_____ _______ _________ ______ __________ _____.
_________ ______ __________ ___ ______ ___ _____ ________ _____ ___ ________.
________ ____ _____ __________ _______ _______ _______ __________.
__________ _______ ________ ____ ________ _______ ____.
___ _________ __________ _______ __________ _________ _____ ___ __________.
______ _____ ________ ____ __________ ______ _________ _______ ___.
_________ _________ ___ ___ ___ ___ ______ ________ __________.
____ ___ ______ _______ _____ ______ _________ _________ _____ ___.
_____ ____ _______ __________ ___.
______ ____ ________ ______ _______ ___.
________ _________ ______ ______ ______ ___ __________ _______.
____ ___ ___ _____ _______ _________ ________ _____ _______ __________.
___ __________ _____ __________ _________ _______ _______ __________.
______ __________ _____ ___ ________.
_____ ____ ________ _______ _______ ______ ____ ____ ___.
_______ __________ _______ _________ ___ ___.
___ __________ ___ ______ ________ ____.
_________ ________ ________ _________ _____ _____ _________ _________ ___.
_______ ______ ______ _________ ____ __________ _____ ___ _______ ____ _______.
_________ ____ _______ _____ ___ _________ _______ ___ ___.
________ ______ ___ _______ ________ _______.
__________ _________ _____ ______ ___.
_________ _________ __________ ________ ______ _________ ______.
____ ______ ______ __________ _________ _________ ___ _________ ___ __________ _____.
__________ _______ ______ _________ _____ _______ _________ _____ _________.
_________ _____ ________ _____ ________ ______ _________ _____ ______ __________ _________.
_________ ______ ___ __________ ______ ________ ___ ______ _______ ____ ________.
________ __________ ______ __________ _________.
________ ________ ______ _______ ___ ___ ___ ___ _______ ___.
_________ _____ _________ _________ ______.
____ _______ ______ ____.
Get Full Answer on WhatsApp