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Management is a dynamic process that involves planning, organizing, leading, and controlling the activities of an organization in order to achieve defined goals effectively and efficiently. It is both a science and an art, blending systematic knowledge with practical application. The nature of management is multifaceted, encompassing universality, goal-orientation, integration, social process, and a continuous activity. Management is universal because its principles are applicable to all types of organizations—business, government, educational, or non-profit. It is goal-oriented since the primary purpose of management is to ensure that organizational objectives are achieved. It also acts as an integrative force because it coordinates the efforts of individuals and departments toward common objectives. Additionally, it is a social process as it involves working with and through people. Finally, management is continuous, as it is an ongoing cycle of planning, execution, monitoring, and improvement. The scope of management is broad and covers all functional areas of an organization. It includes production management, which deals with the process of creating goods and services; marketing management, which focuses on promoting and delivering ________ ______ ______ ___ __________ ______ ___.
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