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A communication plan in the context of rural development is a strategic framework designed to ensure that information flows effectively between development agencies, extension workers, and the rural community. It serves as a roadmap to convey the right messages to the right people, using appropriate channels and methods, to achieve desired development outcomes. The primary objective of a communication plan is to facilitate awareness, knowledge sharing, behavior change, _________ __________ _____ __________ _________ ____ __________ ________ _________.
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