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Communication plays a vital role in rural development, serving as a bridge between development agencies and rural communities. Effective communication ensures that information about new technologies, government schemes, health programs, and agricultural practices reaches the target population in a clear and understandable manner. The methods and strategies employed in rural communication are diverse and tailored to the socio-economic and cultural context of the rural population. One of the primary methods of communication in rural development is interpersonal communication. This involves direct interaction between extension workers and the rural population through face-to-face meetings, group discussions, and individual counseling. Interpersonal communication is highly effective because it allows for immediate feedback, clarification of doubts, and adaptation of messages according to the local context. Village meetings, farmer field schools, and participatory rural appraisal sessions are examples where interpersonal communication plays a central role in spreading knowledge about agriculture, health, sanitation, and other development activities. Mass media is another important method used to reach a wider audience in rural areas. Traditional media such as radio, television, and ______ _____ ___ __________ ____.
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