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YouTube, owned by Alphabet Inc., is one of the most influential digital media companies operating globally as well as in India. Its ownership pattern is highly concentrated, with Alphabet as the parent holding full control over strategic decisions, technology infrastructure, and monetisation policies. Alphabet itself has a mixed ownership structure dominated by institutional investors, while founders Larry Page and Sergey Brin retain disproportionate voting power through dual-class shares. This arrangement allows strong centralised control while accessing global capital markets, enabling YouTube to pursue long-term growth strategies without excessive pressure from short-term shareholder interests. The business model of YouTube is primarily advertising-driven, supported by data extraction and platform intermediation. It functions as a multi-sided platform connecting content creators, advertisers, and audiences. Revenue is generated mainly through targeted digital ____ ______ __________ ____ ____.
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