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Audience measurement on the internet refers to the process of collecting, analyzing, and interpreting data about users who visit websites, use applications, or engage with online content. It is a critical aspect of digital marketing and management as it helps organizations understand their audience’s behavior, preferences, and engagement patterns. The main ____ ________ _____ _____ __________ _______ ________ ______ ______ _____ ____ ______.
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