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The relationship between media, politics, and ideology in India has always been deeply intertwined, shaping public discourse and influencing perceptions of political events. A recent major political event that illustrates the role of political affiliation and ideological bias in shaping media coverage is the 2024 Lok Sabha election campaign and its aftermath. The election, which saw the Bharatiya Janata Party (BJP) retain power but with a reduced majority, became a focal point for polarized reporting across the Indian media landscape. The differences in narratives between media houses such as Republic TV, known for its pro-government stance, and NDTV, which is often seen as more critical of the ruling party, highlight the ways in which political affiliation or ideological bias influences the framing, tone, and content of news coverage. Republic TV’s coverage of the election campaign consistently emphasized the strength, charisma, and achievements of Prime Minister Narendra Modi. Its reporting highlighted government initiatives like welfare schemes, infrastructure projects, and foreign policy successes, portraying them as evidence of strong leadership and continuity. The electoral setback, in which the BJP fell short of a majority on its own and had to rely on coalition partners, was framed not as a loss but as a validation of Modi’s enduring popularity, with phrases such as “people trust Modi’s vision” and “coalition politics as a strength, not a weakness.” The narrative often downplayed opposition gains, portraying them as fragmented and opportunistic. For instance, coverage of the INDIA alliance, a coalition __________ ______ ___ ____ ____.
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