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Advertising and personal selling are two crucial elements of the promotional mix in marketing management, each serving distinct purposes in reaching and influencing customers. Advertising refers to the non-personal communication of information about products, services, or brands through various media channels such as television, radio, print, digital platforms, and outdoor displays. The primary goal of advertising is to create awareness, inform potential customers, and build _________ ______ _____ _____ _______ _______ _______ ____.
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