नागरिकता पर एक टिप्पणी लिखिए।

शक्ति (सत्ता) का विस्तारपूर्वक वर्णन कीजिए।

राज्य को परिभाषित करते हुए उसकी व्याख्या कीजिए।

 भारतीय राजनीतिक चिंतन की चारित्रिक विशेषताओं का वर्णन करते हुए उनकी गणना कीजिए।

राजनीति क्या है? व्याख्या कीजिए।

In recent times, campaigns related to government initiatives, social causes, or brand-led social messaging (such as digital payments, sustainability, health awareness, or road safety) are frequently encountered in everyday media. Identify any one such campaign and critically examine how communication principles, media selection, and audience appeal are used to influence public attitudes or behaviour.

(Relevant Units: Unit 11 - Event Management; Unit 12 - Cyber Marketing, Unit 16 Packaging & Point of Purchase)

The marketing and promotion of recent Indian films such as Haq, Dhurender, Sitare Zameen Pe, or any other contemporary release relied heavily on integrated media strategies.

Analyse the film's promotional campaign by examining the use of advertising, public relations, events, and digital media, and evaluate the extent of integration across platforms.

(Relevant Units: Unit 9 - Advertising; Unit 10 - Public Relations)

The arrival and growing influence of Artificial Intelligence (AI) has triggered extensive communication around job loss, reskilling, and future employment in India.

Select any one government initiative, corporate organisation, or digital platform communicating about Al and employment, and analyse how audience understanding, marketing communication, and digital tools are used to convey the message.

(Relevant Units: Unit 6 - Communication in Marketing; Unit 7 - Marketing Communication Mix)

The recurring Delhi-NCR air pollution crisis is widely discussed across television news, newspapers, and social media every winter.

Examine how different media platforms frame this issue and analyse the role of media in shaping public perception, responsibility narratives, and public response.

(Relevant Units: Unit 3 - Ownership Patterns in Media; Unit 4 - Media & Society)

During 2024-25, IndiGo Airlines faced repeated public criticism related to flight delays, customer grievances, and operational disruptions.

Analyse how IndiGo used media statements, press releases, and digital platforms to manage any one such crisis. Evaluate the effectiveness of its communication and suggest improvements using principles of integrated communication.

(Relevant Units: Unit 1 - Communication Process; Unit 4 - Media & Society)

During major online sales events (such as Amazon Great Indian Festival or Flipkart Big Billion Days), consumers often make impulsive or regret-based purchases.

Analyse this behaviour by linking individual psychological factors and situational influences, and discuss how marketers design communication to trigger such buying decisions.

(Relevant Units: Unit 5 - Personality & Self Concept; Unit 6 - Perception; Unit 16 - Purchase & Post-purchase Behaviour)

The growing popularity of electric vehicles (EVs) in India has involved significant consumer hesitation, comparison, and post-purchase discussion. Analyse the consumer buying process for EVs by examining problem recognition, information search, evaluation of alternatives, and post-purchase behaviour.

(Relevant Units: Unit 13 - Problem Recognition; Unit 14 - Information Processing; Unit 15 - Alternative Evaluation; Unit 16 - Post-purchase Behaviour)

Indian households increasingly display conflicting consumption behaviour, such as spending heavily on weddings or festivals while simultaneously seeking discounts through sales and cashbacks.

Analyse this behaviour using concepts of cultural influence, reference groups,

family roles, and social class.

(Relevant Units: Unit 10 - Reference Groups; Unit 11 - Family Buying Roles; Unit 12 - Cultural & Sub-cultural Influences)

Influencer-led consumption has become a dominant trend on platforms such as Instagram and YouTube, especially in categories like fashion, beauty, gadgets, and food.

Select any one influencer-driven campaign or product trend and analyse how perception, learning, memory, and attitude formation shape consumer response.

(Relevant Units: Unit 6 - Perception & Attitude; Unit 7 - Learning & Memory; Unit 9 - Online & Digital Influences)

The rapid rise of quick-commerce platforms such as Blinkit, Zepto, and Swiggy Instamart has changed everyday buying behaviour in urban India.

Analyse how consumer needs, motivation, involvement, and lifestyle factors influence the adoption of quick-commerce services.

(Relevant Units: Unit 1 - Consumer Behaviour; Unit 2 - Lifestyle Marketing; Unit 8 - Motivation & Involvement)

With the growth of Indian language advertising and regional content on television and digital platforms, brands are increasingly localising their advertising strategies.

Analyse any one recent advertising campaign created in an Indian language or regional context and discuss how cultural relevance, language, and social context shape advertising effectiveness.

(Relevant Units: Unit 13 - Indian Language Advertising; Unit 1 - History & Evolution of Advertising; Unit 4 - Advertising Appeals)

Recent Indian advertising campaigns increasingly combine strategic planning, creativity, and research across platforms such as television, digital media, outdoor, and social media.

Select any one contemporary advertising campaign and analyse how brand communication strategy, creative execution, and advertising research are integrated in the campaign.

(Relevant Units: Unit 9 - Brand Communication Strategies; Unit 10 - Strategic & Creative Considerations; Unit 11 - Advertising Research; Unit 12 -Advertising Creativity)

The rise of digital-first brands and start-ups (such as Zomato, Swiggy, Cred, or Nykaa) has changed the way advertising agencies plan, execute, and manage campaigns.

Analyse how the role of advertising agencies, account planning, and client-agency relationships are reflected in the advertising approach of any one such brand.

(Relevant Units: Unit 5 - Ad Agency Structure & Functions; Unit 6 - Client-Agency Relationship; Unit 7 - Account Management)

Many Indian advertisements today face criticism for misleading claims, exaggerated promises, or ethical violations, leading to ASCI interventions (for example, fairness creams, health supplements, online gaming or fantasy sports ads).

Select any one such case and critically examine the advertisement in terms of advertising classification, critique, and ethical responsibility.

(Relevant Units: Unit 3 - Classification and Critique of Advertising; Unit 15 -Advertising Ethics and Codes; Unit 14 - Laws for Advertising)

Recent Indian advertising has seen a strong shift from traditional product advertising to purpose-led and narrative-driven brand communication (for example, Tata Tea Jaago Re, Surf Excel social messaging, or Ariel's gender equality campaigns).

Analyse any one such campaign to examine how advertising functions, principles, and persuasive appeals are used to influence consumer attitudes beyond product purchase.

(Relevant Units: Unit 2 - Functions & Principles of Advertising; Unit 4 -Theories, Models and Appeals)