Explain the nature and scope of marketing. Discuss the various components of the marketing environment that a marketer must analyse while planning marketing strategy.
See Answer →Describe the present scenario of the organised retail sector in India. Explain schematically the process of buying and merchandising being followed by Shoppers Stop.
See Answer →What do you mean by visual merchandising? How does one classify the categories for better presentation in the store? Briefly explain each category
See Answer →Explain the steps involved in the development of a new product with the help of a suitable example
See Answer →What is meant by a merchandise plan? Explain the different factors that are considered while preparing it.
See Answer →What do you mean by book inventory? Explain the retail method of inventory valuation with the help of an example.
See Answer →Define mark-up. Explain different types of mark-ups and distinguish between them.
See Answer →What is gross margin and operating profit? How are they calculated? Explain with suitable examples
See Answer →What is retail buying? Enumerate the factors affecting the buying decisions of a buying centre.
See Answer →What do you mean by merchandising? Explain any three roles played by a retail merchandiser.
See Answer →Customer satisfaction alone is not sufficient for long-term business success. Discuss why delighted customers are more valuable to businesses than merely satisfied customers. Also comment on how negatively satisfied (dissatisfied) customers can be harmful to a retail outlet
See Answer →Does the concept of holistic shopping experience really apply in practical retail industry? Cite an example of how this concept can be used by retailers to generate new customers.
See Answer →Essay Type Questions
See Answer →Why is retaining an existing customer considered more cost-effective than attracting a new one? Explain with the help of examples.
See Answer →What tools does a retailer utilise to communicate with his customers? Which according to you is the most effective and why?
See Answer →Briefly describe the gaps model and explain the significance of the five gaps that the model identifies
See Answer →Explain the concept of service recovery with example. Describe the stages in service recovery process
See Answer →What is RFID? Explain the role of RFID in creating customer value? How is it different from bar code?
See Answer →What is culture? How does it affect customer behavior? Explain the cross-cultural impact on customer value management.
See Answer →What are the challenges faced by retailers in different regions of India? Explain with the help of examples.
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