Use the correct form of the adjective given in the brackets. 

(a) This building is the _______ (high, higher, highest) in the colony.

(b) He is _______ (fat, fatter, fattest) than her.

(c) She is _______ (as / more / most) beautiful as her mother.

(d) He sings _______ (good, better than, best) the boy next door.

(e) The lawn at the back is _______ (green, greener, greenest) than the one in front.

Do as directed against each sentence :

(a) She sang a song. (Change the voice)

(b) Ram is as tall as his brother. (Change the degree)

(c) Why quarrel with neighbours ? (Change into assertive)

(d) I saw that she had fever. I took her to the hospital. (Begin with ‘as soon as’)

(e) He finished his dinner. He sat down to play chess. (Combine the sentences.)

(f) My car was driven by my sister. (Begin with ‘My sister’)

(g) She is so sick to meet anyone now. (Use so...that)

(h) The old man will die. The family will be upset. (Use a connector)

(i) My house is very old. (Change into negative)

(j) Nobody in the college is as good at singing as Jyoti. (Change into affirmative)

Rearrange the following sentences so that they are structurally correct :

(i) nation / are / precious / property / of / children / every / most / the

(ii) faces / train / muffled / boarded / men / the / five / with

(iii) brand / i / be / owner / was / to / bicycle / proud / the / of / new / a

(iv) the / suddenly / I / ground / fell / and / on / slipped

(v) alike / a / that / cricket / old / attracts / is / game / young / and

Identify the prepositions in the sentences.

(i) He is in agreement with the decision.

(ii) He has been asked to enquire into the matter.

(iii) Do not complain against everything.

(iv) Mr. Saha has decided to retire from his work.

(v) This is being demolished for a purpose.

Fill in the blanks with the correct verb form.

(a) Yesterday, I __________ (receive) a phone call from my father.

(b) What __________ (be) meditation ?

(c) Tomorrow I __________ (go) for an entrance test.

(d) Let’s see what __________ (happen).

(e) He __________ (construct) buildings.

Read the passage given below and answer the questions that follow :

Through their evolution, humans have devised many things to make their lives better. Some of these have made life easier, others have been purely hedonistic. We have invented spirituality, religion, travel and the arts to give us happiness. The invention this century has been online shopping. The internet has changed our lives fundamentally in so many ways. Across many spheres of our existence, it has added things that were once unimaginable. And at the top of that list, perhaps in online shopping, which has given us a joy our ancestors never experienced. What I am talking about, however, is not convenience or access. I am referring to the childlike excitement in 20-, 30- and 40-year olds eagerly waiting for the deliveries of things they ordered from Flipkart, Amazon, Myntra, etc. Online shopping, then, is a phenomenon where the ‘joy of giving’ and the ‘joy of receiving’ are both packed into one act. Interestingly, as online shopping has evolved, companies have started to deploy immersive technologies like virtual reality and delivery methods like drones, to cut down both on the time and uncertainty of this fulfilment. But, inadvertently, they might just be killing the joy that millennials have discovered for themselves.

(a) On the basis of your reading of the passage, answer the following questions :

(i) Give a suitable title to the passage.

 (ii) What have humans invented in the past to give happiness ? What does the author think gives us happiness today ?

 (iii) Why is online shopping considered a phenomenon by the author ?

 (iv) What has made online shopping a reality ?

(b) Find words with similar meanings from the given passage.

(i) plan or invent

(ii) basically

(iii) area of activity

(iv) develop

(v) surrounded

(vi) accidentally

“Data warehouse helps to facilitate strategic decision-making”. Explain the statement highlighting the characteristics of data warehouse.

“System analysis is the analysis of the problem that the organization will try to solve with an information system”. Explain the statement.

“Information is the processed form of statistical data”. What are the things one need to keep in mind while processing the data?

Explain “an organization as a socio-technical system”.

“Input output devices are used as a medium of communication between the external environment and the CPU”. Elaborate the statement. Also name and explain any two output devices.

(b) What is Sales forecasting? Discuss why sales forecasting is being considered as one of the grey areas of marketing function of every business.

(a) List out the major objectives of pricing policy. Discuss the importance of “Pricing” both for the sellers and buyers in the exchange process. Explain the nature and use of price discounts among FMCG category.

(b) Select any 4 Newspapers (Nation/Regional) advertisements for any specific consumer goods. Evaluate the advertising appeal in each advertisement and identify which need(s) product is supposed to satisfy (according to Maslow’s needs of hierarchy).

(a) Explain the concept of product life cycle (PLC). Discuss the elements of marketing mix strategies at the different stages of PLC in case of any Industrial product of your choice.

(b) Why marketing research is of primary importance for a Manager in the decision making process? Discuss.

How does audit complement and play as part of control function in an organisational setup? What are the relevance of HRD audit in the orgnisations in the present day business environment. Critically analyse on the basis of your organisational experiences whether well structured HRD Audit provides and edge to the oragnisation. Briefly describe the organisation and the context you are referring to.

(a) Elaborate the concept of a Market Vs the Concept of a segment with suitable illustration.

What is the significance of Knowledge Management in the development processes of an organization? Briefly discuss different approaches to Knowledge Management. Critically evaluate the relevance and utility of Knowledge Management in the organisational setup as has been experienced by you working in an organisation or the ones you are aware of. Briefly discuss the oragnisation, you are referring to.

(b) Distinguish product marketing from marketing of services. Explain the characteristics of services that makes them challenging in the process of marketing.