Write an essay on the application areas of marketing research in India.

In what situations Qualitative and Qualitative research is used? Discuss with suitable examples.

When and why the four types of attitudinal scales are used in marketing research. Explain each of these scales with suitable examples.

With suitable examples discuss briefly the various methods of probability sampling that is available for a researcher.

Explain the term data collection. Discuss the different types of data needed for marketing research. Evaluate the merits and demerits of each type of data.

What is research design? Explain the concept and importance of research design in the context of marketing research problem.

What are the two methods of conducting marketing research that firms can consider? Discuss the problems/ challenges that firms face in conducting marketing research in India.

Explain the meaning and importance of marketing research in the decision making process. Illustrate.

. (a) Discuss the various functions and structure of an advertising agency. 

(b) What do you understand by “positioning” in the context of advertising agencies? Explain the various positioning alternatives available for advertising agencies with suitable examples.

(a) Media selection, planning and scheduling are considered as strategic issues in advertising. Discuss each of these issues which makes them strategic.

 (b) Explain the important considerations in the organisation and management of consumer trade promotions.

(a) Discuss the elements of promotion mix and their impact with suitable examples. 

(b) What do you understand by the term message design in the communication framework? Bring out its importance in strategy development/formulation

(a) What do you understand by the term marketing communication? Explain the communication model that describes how communication travels from the firm to the consumers and the factors that affect the way the consumer perceive the message.

(b) Write a brief on your understanding of the Rural media scene.

Corporate Social Responsibility (CSR)

Ethics and Business

What are the steps involved in developing R&D strategy? Briefly explain. 

Briefly discuss the trends and challenges in Knowledge Management (KM).

What are the various pricing strategies available to the firms? Discuss any two of them with reference to different market structures.

(a) Identify the issues which result in bad corporate governance (CG).

(b) Develop a case of an organisation (name and describe the organisation) when good

CG has resulted in improvement in performance of the organisation

Describe the features of corporate policy. What are the steps involved in policy formulation process? Explain in detail.

Collective Bargaining