“Whether to use primary data or secondary data depends on several factors.” Explain, in view of the statement, the various factors affecting the choice of data.

A car is purchased for Rs. 80,000. Depreciation is calculated at 5% per annum for the first 3 years and 10% per annum for the next 3 years. Find the money value of the car after a period of 6 years. 

“Metadata in a data warehouse is similar to the data dictionary in the context of a Database.” Comment on the statement. 

“The traditional system life cycle divides the project into a series of steps, each of which has distinct deliverables, such as documents or computer programs.” In view of the statement, explain the system development life cycle (SDLC) in brief

“Microsoft Business Solutions offers integrated business applications for small and mid-sized organizations and divisions of large enterprises as well.” Comment on the statement. 

“The value of information is measured in terms of benefits to the organization”. Explain, in view of the statement, the value and cost of information.  

“An operating system is a set of computer programs that control the computer hardware and acts as an interface with the application programs.” Comment on the statement.  

A company is planning to launch a range of multigrain biscuits for health conscious senior citizens category. Suggest a suitable brand name and the distribution strategy for the said product. Give reasons for your choice. 

Explain and discuss your understanding of sales forecast. If you were to forecast sales potential for a leading top end mobile brand how would you go about in undertaking the task. Discuss. 

Discuss the determinants of pricing for a product/service. Briefly explain various pricing methods used by the marketers and their advantages and limitations. 

When and why a firm embarks on the idea of a new product development process? Discuss. Explain with reference to any consumer durable company of your choice and the reasons there of.

Who is consumer? Why it is vital to have a good knowledge of consumers and their behavior for marketers? Illustrate with an example. 

Discuss the concept of Product Life Cycle (PLC). Explain in what stage of PLC the forming products are:
 i) Any brand of SUV of your choice
 ii) Base mobile phone hand set. 

Elaborate the role of Marketing is a developing country like India and areas of relevance (you may access secondary/internet sources. 

Discuss the meaning and scope of Marketing function. Explain the elements of Marketing mix and their importance in designing Marketing Strategy.

“A purchase requisition is the primary and authorization document describing the needed items.” Comment on the statement. Also, explain the three most common types of requisition forms. 

Explain the concept of value engineering. Also, explain the various phases involved in the value engineering process. 

What do you understand by mass production system? Explain the features of the mass production system.  

“The firm has to take into consideration both the technology of production and the social aspects of the work environment.” Comment on the statement.  

Depending upon the focus of layout design there are some basic or classical types of Layouts.” Explain, in view of the statement, the types of plant layouts.