Select and discuss any two products/brands where the role of IMC has largely contributed to their success stories

What is media? Why it assumes critical importance in the context of IMC? Highlight the major trends in media buying.

 Define Integrated Marketing Communication (IMC). With the help of online resources trace the evolution of IMC and its strategic importance for businesses.  

Distinguish publicity and public relation. Discuss the role and their importance in the promotion of a firm product/ services offering with an example. 

 Define and explain the term marketing communication mix. What elements constitute marketing communication mix? Briefly discuss each of these elements the role and advantages in promoting a product/service

Explain the following terms:
 i) Advertising campaign planning creative considerations
 ii) Advertising campaign planning media considerations
 What is your advice to an adverting manager handling a          new range of unisex bathing soaps targeted at young            working professionals the creative considerations that he       should consider and why? 

Role of social media in Marketing Researc

Gaining Insights from Big Data  

Adoption of Marketing Research by Indian Businesses 

Describe some marketing research problems that you feel may be amenable to conjoint analysis and explain how you would use conjoint analysis in these situations.  

What is an advertisement? Discuss the steps involved in advertising campaigns planning for the following:
 i) a mobile brand trying to regain the market share.
 ii) Launch of a new OTG brand. 

A food processor is concerned that the 16 gram can of sliced pineapple is being overfilled. The quality control department took a random sample of 50 cans and found that the arithmetic mean weight was 16.05 grams, with a sample standard deviation of 0.03 grams. At the 5 percent level of significance, can the hypothesis that the mean weight is equal to 16 grams be rejected?

What are the different stages of the marketing research process? Discuss. 

Select and discuss any two products/brands where the role of IMC has largely contributed to their success stories. 

Define Integrated Marketing Communication (IMC). With the help of online resources trace the evolution of IMC and its strategic importance for businesses.  

WTO

Cultural influence on business negotiatio

 Environmental concerns in international marketing  

Explain the role of CRM in retail business. Do you consider that the CRM software used by organized retailers to target customers could be deployed in mom-and-pop stores? Why or why not?

 What factors make controlling international operations more complex than controlling domestic marketing activities? Explain with the help of a specific example.