Discuss the key determinants of pricing. Briefly explain the various pricing methods their benefits and drawbacks of each of these methods.

Distinguish product life cycle and new product development. Explain the various stages of product life cycle by taking an example of any small passenger car of your choice.

What is your understanding of the term consumer behavior? Why it is important for marketers to consider consumer behavior in marketing of their products and services. Discuss with an example.

Define and discuss the purpose and scope of marketing research. In what situations marketing research assume significance and necessity? Discuss.

Explain and elaborate the term market segmentation. When and why marketers do consider segmentation strategies? Explain by taking an example of e-bike/scooter

With the help of internet sources/secondary sources discuss the relevance and functions of marketing function in a developing economy like India.

Discuss the meaning, scope and importance of marketing function in an FMCG firm offering a wide range of wellness products for women.

Standardization

Aggregate Production Planning

Automated Storage

FAST diagram

New idea mortality curve

“It is not always easy to identify good suppliers”. Elaborate the statement and create the checklist that can be used to facilitate the rating

Discuss the suitability of centralized and decentralized purchasing systems in view of the purchasing organization.

What are the major techniques of work measurement? Discuss two important techniques with suitable examples.

Explain in detail the framework of planning, organizing and controlling the decisions in production systems. Give suitable examples to explain the framework.

What is Capital Structure? Discuss the features of an appropriate Capital Structure and describe the determinants of Capital Structure.

What do you understand by Leverage? Explain the concept of Financial and Operating Leverage. In what way is Financial Leverage related to Operating Leverage, discuss.

Delhi & New Delhi Company Ltd., manufactures and sells four types of products viz. A, B, C and D. The sales mix in value term comprises of:

Products	Percentage
A
B
C
D

The total budgeted sales (100%) are Rs 6,00,000 per month. The operating costs for each product is :
 60% of the Selling Price for product - A
 68% of the Selling Price for product - B
 80% of the Selling Price for product - C
 40% of the Selling Price for product - D
 The fixed costs are Rs. 1,59,000 per month.
(a) Calculate the Breakeven Point for the production on overall basis.
(b) If the sales mix is changed as follows and total sales per month remains at Rs. 6,00,000, calculate the new breakeven point. 

What is a Balance Sheet? Explain the classification of items depicted in a Balance Sheet? Supplement you answer with figures extracted from a Balance sheet of any listed company.