Question

With the help of internet sources/secondary sources discuss the relevance and functions of marketing function in a developing economy like India.

15 Feb 2024
Answer :
Word Count : 593

In a developing economy like India, the marketing function plays a crucial role in driving economic growth, fostering competition, and ensuring that businesses can effectively connect with customers. The relevance of marketing in such an economy can be understood through its multifaceted functions, including market research, product development, distribution, communication, and pricing strategies, all of which are vital for businesses aiming to succeed in a dynamic and competitive market.

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