Explain the concept of Internal Equity and describe how Job Evaluation (JE) serves as a
primary tool to establish it within an enterprise. Compare and contrast the Point Rating
Method and the Factor Comparison Method of job evaluation, highlighting their pros and
cons.

Distinguish clearly between the concepts of a 'Minimum Wage', a 'Need-Based Minimum
Wage', and a 'Living Wage' in the context of the Indian Constitution and labour
directives. Evaluate how the Code on Wages, 2019 seeks to standardise the definition of
wages across statutory provisions.

Traditional pay structures often tie compensation directly to job titles and organisational
hierarchies, whereas modern strategic compensation models lean heavily toward skill and
competency-based approaches. Critically analyse the core differences between a
traditional job-based pay system and a competency-based pay model. Discuss the primary
challenges human resource managers encounter when transitioning an organisation from
traditional to competency-linked reward systems.

Write short notes on the following:
a) Consumer Involvement and Decision-Making
b) Lifestyle and Psychographic Segmentation
c) Post-Purchase Behaviour and Customer Satisfaction
d) Ethical Issues in Consumer Behaviour Research

 Choose any high-involvement product and explain how different family members and
social influences affect the purchase process.

 Critically examine the role of motivation, perception, and learning in shaping consumer
behaviour.

 Select any product category of your choice and analyze how marketers adapt their
strategies to different cultural and social segments in India.

“Digital technology has transformed the way consumers search, evaluate, and purchase
products and services.” Support your answer with suitable examples from the Indian
market.

Write short notes on the following
a) Product Mix
b) Brand Mantra
c) PLC

 What are the five levers which brands can use sustain value over time? Describe any two
of these with examples?

 Why Branding is important for Customers? Which of the six building blocks are most
important in building Brand? Justify your answer with suitable example?

Discuss Product Line analysis? What are the advantages and disadvantage of line
Extensions? Explain in detail?

Define Product Management? Explain the role and responsibilities of Product Manager?

 Write a short note on the following:
a. Service Marketing Triangle
b. SERVQUAL Model
c. Integrated Service Marketing Communication
d. Managing Demand and Capacity in Services
e. Facilitating Services and Supporting Services

 Discuss the Gronroos Model and analyse its usefulness in evaluating customer
perceptions of service quality in any service organization of your choice.

Discuss the role of people in service marketing and explain how internal marketing
and people management strategies can improve service quality and customer
satisfaction in a service firm.

. Discuss the different levels of service product and analyse how a service
organisation can use augmented service offerings to create differentiation and
customer value in a competitive market.

Discuss the conceptual framework for services marketing with reference to the
characteristics and marketing implications of services.

Solve the following assignment problem to find the optimal solution using the Hungarian
Assignment Method (HAM). Four workers are to be assigned to four different jobs (A, B,
C, D) so as to minimize the aggregate time taken (in minutes). Based on previous
experience, he has the information that the time taken by each worker for each job is
given in the table below:
Time Taken (in minutes) by 4 Workers
Worker Job
Job A Job B Job C Job D
1 45 40 51 67
2 57 42 63 55
3 49 52 48 64
4 41 45 60 55

 Discuss the situations where Monte Carlo Simulation is preferred over mathematical
optimization techniques. Explain any two important steps in the Monte Carlo Simulation
process.