Product Life Cycle (PLC)

Buying Decision Process

 Pricing decisions play an important role in delivering customer value. Explain any two pricing methods used by marketers.

Define branding and explain the major factors responsible for creating a strong brand image. Discuss how packaging, promotion, and customer experience contribute to brand loyalty.

Explain the role of digital marketing and social media marketing in building customer
engagement and brand awareness. Discuss any two digital marketing tools used by
organizations in India with suitable examples.

Discuss the importance of marketing management in contemporary business environment and explain how companies use market segmentation, targeting, and positioning (STP) strategies to gain competitive advantage with suitable examples.

How does digital technology affect communication in business? Describe advantages and disadvantages of emails, social networks and online meetings in business communication. Support your answer with relevant examples.

Draft the following letters as part of business communication:
a) A letter of complaint to a supplier over a delay in delivery of goods.
b) An email to staff about the change of office schedules.
d) Application letter for the role of Marketing Executive.

 Explain the significance of body language, facial expressions, gestures, posture, and eye contact in professional communication. Discuss the significance of non-verbal communication in managerial effectiveness.

Discuss the impact of physical, psychological, semantic and organisational barriers to communication in the workplace.

Outline the process of communication with the help of an illustration. Explain the value of feedback in effective communication for an organization in present times. Provide instances of organisations to support your response.

Describe the process of data analysis in management research. Examine the function of statistical instruments in hypothesis testing and managerial decision-making. Illustrate with the help of examples. 

 Discuss the notion of measuring and scale within research technique. Describe the
various categories of measurement scales and scaling methodologies used in managerial
research.

Describe the principle and significance of sampling in research. Distinguish between
probability and non-probability sampling strategies, using appropriate examples.

What constitutes a research problem? Explain the methodology for identifying and
defining a research issue within the domain of management research. Support your
answer with suitable examples.

Define research and explain its importance in managerial decision-making. Explain the different categories of research employed in business studies. Explain the manner in which scientific research enhances organisational decision-making efficacy.

"Managing people across cultures is one of the biggest challenges in international
business." In light of the above statement explain the role of culture in international
business management. Explain giving suitable examples. 

Explain the significance of International Financial Management in International
Business. Discuss how foreign exchange fluctuations affect international trade and
investment.

A medium-sized Indian manufacturing company intends to expand its operations into
global markets. Discuss different international market entry strategies available for the organization.

Discuss classical and modern trade theories explaining current global trade patterns,
using examples from growing economies such as India and China.