Discuss the need and importance of customer value communication.

Explain the role of appropriate customer feedback process in customer value generation process.

Discuss the stages of Perceptual Process in detail.

Elaborate various determinants of the customer value expectations. Explain those determinants with examples from your personal experiences.

Discuss the factors influencing customer value generation

Explain the types of fixtures for In-store visual merchandises for food and groceries.

Discuss the essential features of visual merchandising. Also explain the pre-requisites while planning for visual merchandising.

Explain the features of Mall, Departmental stores, and Neighbourhood grocery stores.

Discuss the comparative study across retail formats.

Explain the In-store Merchandise presentation for Homeware

What are difference between Departmental Store and Specialty market?

Explain the display approach and merchandise presentation for Restaurants and Bars.

Discuss how colour act as a tool of communication.

Discuss in detail the different types of displays. Explain the essentials of a good display.

Explain the Balanced Scorecard perspectives with reference to a retail business –taking atleast two perspectives as example.

Define profit margin and its significance in retail business. List down the options available to a retailer for improving profit margin of the store.

Explain the concept of ethical retailing. Which are the three major areas of retailing where ethical behaviour counts? Elaborate them briefly.

“Inventory management is the heart of store operations”.

“Customer retention in the marketing effort is considered to be of utmost importance”

“Price penetration strategy may achieve the sales revenue”.