What is mission? How is it different from purpose? Discuss the essentials of a mission statement.

A mission in strategic management refers to the core reason for the existence of an organization. It defines the organization's fundamental purpose, the scope of its operations, and the value it aims to provide to stakeholders. A mission acts as a guiding principle for decision-making and ensures that all organizational activities align with the overarching objectives.

The purpose, on the other hand, is a broader concept that reflects the underlying reason or intent behind an organization's existence. While the mission focuses on specific goals and objectives, the purpose delves deeper into the philosophical or ____ _________ ____ _______ __________ _____ ____ ______ __________ ________ _____ _______.
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