Explain the concept of market segmentation and why it is important for businesses. Identify and describe three different market segmentation strategies and provide an example of a company that uses each strategy effectively.

Classify the different types of intermediaries and provide examples of each type in the context of a consumer goods market.

Describe the profile of a company which has adopted the marketing concept.

"A 10 per cent increase in production and sales leads to more than 10 percent increase in profit". Explain.

Explain 'how the choice' of the responsibility centre type (cost, revenue, profit or investment) affects budgeting and performance reporting.

"Funds Flow Statement also suffers from window dressing of accounts and hence fails to give true view of funds movement. For instance, funds from operation can be increased by recording a few dummy sales" - Do you agree to this criticism? Give your views.

 "Accounting Reports are a matter of necessity for the management and not a matter of convenience". Discuss.

Describe the traditional method of trading on a stock exchange, and explain how has online trading improved the system of purchase and sale of securities and the settlement of transactions.

"Fixed costs are really variable. The more you produce, the less they become". Comment on the statement.

Explain briefly the administrative set up in India at Central and State levels, and enumerate that changed role of the Ministry of Industry after of the abolition of industrial licensing.

 "Calculation of variances in standard costing is not an end itself, but a means to an end". Comment.

Analyse the implications of globalisation as a policy for developing countries. What are the potential benefits and adverse effects of such a policy from the point of view of developing countries?

"Performance budgeting requires preparation of periodic performance reports". Explain.

"In India, the monetary policy framework significantly changed during the 1990s". Elaborate on this statement and evaluate the monetary policy followed by the Reserve Bank of India during nineties.

A budget is a means and budgetary control is the end result". Explain.

Explain the contingency and events occurring after the balance sheet date.

What are the two models of development that prevailed in the world on the eve of India's independence? Discuss the principal features of the mixed economy framework that developed in India during the first four decades of development.

Why is it important to standardize accounting practices? What progress has been made in India regarding standardization of accounting? Explain.

Theory of Attribution.

Social loafing