"A marketing research report should merely present the findings. It must not comment on the possible course of action(s) to be taken on the basis of the study results."

Domestic and International marketing planning

Direct and Indirect selling channels

Primary data and Secondary data

Warranty and Guarantee

International marketing concepts

Pricing methods and practices in international marketing

EPRG orientation of firm

Advertising appeals and product characteristics

"Compared with products, marketing of services poses distinctive challenges to marketers". Explain why it is so, and enumerate the marketing challenges.

A company wants to enter into international markets. The company decided to involve another company in the foreign country. State the modes of entry where the scope for the involvement of a foreign company is possible. Explain those modes and critically evaluate and state in which situations each of them is suitable.

Distinguish between NPV and PI. Which of these is considered better?

Distinguish between Financial lease and operating lease.

When does financial leverage become favourable? Discuss its impact on risk.

Explain the different formal and informal credit arrangements.

Discuss the role of credit terms and credit standards in a credit policy of a firm?

How is the Cost of Debt ascertained? Give examples.

Explain the contribution of CAPM with suitable illustrations.

A company pays dividend of Rs. 2, it is expected to grow @ 20% for a period (10+10) of 4 years the normal growth rate after that period is expected @ 5%. The required rate of return is 12%. Find out the price at present.

Explain "Time Value of Money". What is the role of interest rate in it?