Global vs. Local Advertising

Compare an international advertisement of a global brand (e.g., Coca-Cola) with its localized Indian version. Highlight the differences in messaging, cultural adaptation, and appeal strategies.

Advertising Research Application

Conduct a small-scale survey among friends and family to understand consumer perceptions of a popular brand (e.g., Amul or Reliance Jio). Present insights and suggest how the brand can leverage this research for future campaigns.

Indian Language Advertising Study

Analyze an advertisement in a regional language. Discuss how cultural nuances and language play a role in its effectiveness in connecting with its audience.

Ad Agency Functions Study

Research a prominent Indian advertising agency. Analyze its structure, major campaigns, and the role it plays in managing client relationships and executing campaigns.

Role of Advertising Principles in Real-Life Campaigns

Choose an Indian advertising campaign you find impactful (e.g., Cadbury's "Kuch Meetha Ho Jaye"). Analyze how the campaign applies advertising principles such as persuasion, brand communication, and consumer connection.

Consumer Behaviour Strategy for a New Market

Based on Units 4 (Organizational Buying) and Unit 15, design a communication strategy for a small business entering a new market segment. Highlight how understanding individual and group influences aids in crafting effective messages.

Role of Marketing Communication in the Buying Journey

Integrating insights from Unit 14 (Information Processing) and Unit 15 (Alternative Evaluation), evaluate the effectiveness of a recent Indian digital campaign (e.g., Swiggy or Zomato) in guiding customers through the buying process.

Personality and Motivation in Buying Decisions

With references to Unit 5 (Personality and Self-Concept) and Unit 8 (Motivation and Involvement), conduct a case study of two individuals with contrasting personalities. Analyze how their motivations differ when purchasing a similar product.

Application of Consumer Behaviour Models

Combine concepts from Unit 1 (Nature and Scope) and Unit 3 (Models of Consumer Behaviour) to analyze the purchase journey of a consumer buying a high-value product (e.g., a car or smartphone). Map the decision-making process using relevant consumer behavior models.

Media's Role in Society

With reference to current events, evaluate how media has shaped public opinion on a recent national or international issue.

Sales Promotion and Direct Marketing

Study a recent sales promotion or direct marketing campaign in India (e.g., Flipkart's Big Billion Days). Discuss the techniques used and their impact on consumer behavior.

Cyber Marketing Observation

Observe the digital presence of a popular Indian e-commerce website (e.g., Flipkart or Nykaa). Analyze its social media, website layout, and online marketing tactics.

Marketing Research Application

Conduct a small-scale survey in your locality or online to understand consumer preferences for a product category (e.g., snacks, beverages). Analyze the results and present how this information could help a marketer.

Communication Process Analysis

Select a recent advertisement campaign from an Indian company. Describe its communication process using the SMCR model. Discuss the sender, message, channel, receiver, and feedback.

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