What are the key issues and challenges that differentiate rural markets from urban markets? Discuss.

Social media analytics is often perceived as a double-edged sword for marketers and educators alike. Critically assess how data-driven strategies shape learning outcomes and consumer behaviour.

Discuss how contemporary political movements in India have utilised social media for mobilisation, narrative building, and counter-narratives. Analyse at least two recent political or social movements. Apply theories of social capital, networked publics, or collective action to structure your answer.

Examine the paradox of 'connectivity and control in the context of privacy and ethics on social media. Reflect on how users negotiate identity, self-presentation, and data privacy in everyday social media use.

How has transmedia storytelling transformed journalism practices on social media platforms? Give relevant examples from Indian digital journalism initiatives.

Critically evaluate the role and functions of social media as both a participatory and a commercial platform. In your answer, consider the technological affordances, ownership patterns, and the socio-political implications of platforms like Facebook, Instagram, and X (Twitter).

Explain how Social Media marketing works and also explain social media marketing tools with suitable examples?,

Define Media plan? Explain the key factors that a media buyer should consider before buying media?

What are the various tools and techniques for Sales Promotion? Discuss various steps followed to achieve the intended purpose of sales promotion?

Define Advertising? Discuss the major objectives of Advertising that firms do consider and why?

Identify and discuss the elements of IMC that a passenger Car Company can employ in promoting their maiden e-car in the Indian Market?

Compare India's cyber laws with international frameworks. What lessons can India learn from these global legal structures to strengthen its Information Technology Act and cybercrime regulations?

Investigate the ethical dilemmas of misinformation, deepfakes, and data privacy breaches in new media. How can policymakers and technology companies create frameworks to mitigate these issues while maintaining freedom of expression?

Analyse the impact of cyberspace on the Indian diaspora. How has digital media facilitated cultural preservation, transnational communication, and economic participation for the Indian diaspora in the globalised world?

Instead of discussing barriers, examine successful ICT-based initiatives to empower women in India. How have projects like Digital Saksharta Abhiyan, SEWA's ICT programs, or private-sector interventions contributed to bridging the gender digital divide?

Analyse how the shift from traditional to digital media has influenced the formation of the Information Society. How have digital technologies transformed media consumption patterns and audience engagement in India?

Assess the role of media in shaping education. How do different forms of media contribute to or challenge traditional education systems? Discuss the potential of media-driven education in bridging educational inequalities.

Examine the role of digital and social media in development communication. How have emerging technologies transformed traditional development communication models, particularly in rural and underprivileged communities? Give suitable case studies to support your analysis.

Critically assess how media policies influence content diversity and audience access to information. Compare national media policies with international regulatory frameworks and discuss their implications on press freedom and democratic participation.

Examine the role of Media and Information Literacy (MIL) in fostering an informed citizenry. How can MIL. empower individuals in developing countries to combat misinformation and navigate digital inequalities?